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In 2015, the principal trends will include (1) growth within emerging markets outside the Western region – where local players are ahead of the competition thanks to lower manufacturing costs, (2) tailored innovative solutions to both end users and supply chain players, (3) business and operational strategies driven by market demand, competitive landscape, regulations to increase revenue and the desire to win a better market share. In order for global companies to succeed they will need to take all these factors into consideration and be ready to dramatically adjust their overall business models to new market demands. But more importantly, green chemistry/sustainability and the elimination of the commerce of chemistries with unfavorable environmental characteristics is another important trend that offers boundless opportunities for companies to create new products through advanced manufacturing biotechnologies using biomass and new agricultural materials. These trends will play a major part in the year(s) to come, but there tends to be one overarching tenant in this discussion which I will focus on and that is increased regulatory burdens on chemical manufacturers to demonstrate environmental safety of their processes and products.
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