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Since 2004, China has officially liberalized restrictions on the store opening of multinational retailers. Multinational retailers have experienced about 5 years of rapid expansion and development. In 2010, the multinational retailers collectively suffered a crisis of survival in the Chinese market. Carrefour, Home Depot, Best Buy and even retail giant Wal-Mart announced the closure of some stores or withdrew from the Chinese market. It was unexpected that the multinational retailers would encounter Winter in a market full of infinite potential. While McKinsey estimates: “From 2008 to 2025, just for Chinese cities, the consumption increment will be equivalent to that of creating a new market”. Undoubtedly, China’s retail market is full of potential.
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