Customer experience within the German automotive industry

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How is the relationship between manufacturers/suppliers and consumers within the German automotive industry changing?

As more OEMs compete in a stagnating market, pressure will be created across the whole value chain. The purchasing functions of the OEMs will as in the past generate much of this pressure in expectation that the suppliers of all tiers will be able to reduce cost while maintaining or even improving quality by adoption of more efficient manufacturing procedures and logistics efficiency.

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