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What crucial trends are driving the industry?
In today’s world, food has to be inexpensive, tasty, safe, of high quality and convenient – all at the same time. Producers can no longer focus on one or a few of these aspects alone, but have to take all of them in consideration, in parallel, at all times. Brand loyalty continues to exist to a certain degree, but customers expect their brands to be at least as innovative as new competitive products pushing into the markets. For the producers this creates the challenge of having to achieve the low cost levels of ‘mass production’, when in fact the varieties of the products themselves and, even more so of the types and sizes of packaging, lead to ever decreasing production lot sizes.
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