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An Extended Value Chain is behind every product that reaches the market. The complexity of the Value Chain, the number of steps and intermediates involved, depends on the sector of activity and how each business model is structured.
All companies involved and integrated into the Extended Value Chain start its activities with resources and add a portion of value with the activities and process they perform with the objective of fulfilling the client’s or consumer’s needs and expectations. The final consumer will define how this Value Chain will be remunerated because the more innovative and higher the perception of value is by the consumer, the more willing he will be to pay for this perceived value and, consequently, the chain will be better remunerated.
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