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The overall supply chain (meaning manufacturers, distributors and retailers) is facing a huge business transformation. Companies will have to change their methods and stand new commercial and operational capabilities to meet the customers’ expectations and behaviors’.
Smartphones will catch, follow and drive from web to store the customers’ attentions and consumption. About 65% of the global population will use a mobile phone by 2015 and these mobiles should attract 83% of Internet usage. Companies have to turn to predictive analytics by computing their information, and targeting the right product offering to the correct consumer in the most appealing way.
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