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Omnichannel is the key evolutionary driver of our current retail market–a market that has already weathered some fantastic storms, such as the explosion in online retailers, world-wide economic troubles, and game changing advances by market leaders and consumer technology. The competitive race towards multi-channel integration has created a new reality for retailers, especially for those in the European market. What are the omnichannel challenges that consumer retailers in Europe will face in the coming year? Amongst the many, here are three that stand out to me.
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