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The convergence of technology, devices, new content forms, and data continue to make the media industry one of the most fascinating consumer categories in the 21st century. The pace of change continues to accelerate as consumers move from the time-shifting paradigms brought on by the introduction of the DVR, to the long tail content discovery of the original Netflix offering, to the more recent behavior of binge watching one’s favorite show over the course of a single weekend. But even with this fast-paced change, you can still catch, and utilize, the key industry trends in 2015 which include (1) the battle for the living room, (2) the water cooler of the future, (3) media metrics and (4) a new Golden Age.
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